SITE DESIGN FOR LUXURY CAR DEALER
COMPLETED 2015, LIVE 2015
A three page website design for luxury car dealership, Essex Automotive. The site needed a complete revamp to come in line with a recent rebrand, the new logo was sleek and simple, the site had to complement and frame it appropriately. A whole new online presence was required, including colour palette, fonts, image style and tone of voice.
SPECIALIST THEMED IMAGERY
The site needed to house a varied selection of car imagery, shot by the client, this meant the design had to allow for imagery with a variety of backgrounds, colours and lighting, without losing any impact or style. The fixed imagery across the site was sourced to create impact and leave a visual impression whilst falling in line with the vehicles Essex Automotive sell.
A CUT ABOVE THE COMPETITOR
FIRST DESIGN TO SIGN OFF : 3 DAYS
To stand out from numerous competitors, Essex Automotive needed a bespoke design with a refined style. The 'call to action' buttons had to shout out to the audience and leave a lasting impression, catching the eye before encouraging a click through. High contrast, rich blacks and fine lines were employed to create dramatic effect.