PAUL MITCHELL

SUN PRODUCT RANGE, PROMOTIONS AND DIRECT MAIL

PRODUCT WRAPS, MAIL CAMPAIGN

ADOBE PHOTOSHOP, ILLUSTRATOR, INDESIGN

A leaflet designed to promote and educate press contacts on the reintroduction of the Paul Mitchell® Sun product range. Briefed, designed and sent to print within three days to reach over 500 press contacts. Needed to promote products and encourage purchases without being pushy. Alongside the Sun promotional leaflets was a set of 'band wraps', designed as a tool to catch the eye on product shelves and sell multiple products at once. These band wraps had to hold three products and were assembled in house.

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