LOGO DESIGN, WEBSITE DESIGN
NEW LOGO DESIGN
A new logo design requested, six options - three for each of the possible company names (Asean Corporation / Pinnacle Pergormance). Asean felt their identity was dated and not reflective of the core brand values. The new logo and site design needed to say 'dynamic, prestige, elite', validating the brand and it's market position as a specialist company selling high performance marques. The brand already used orange and were keen to keep some connection to their heritage, the new design embodied a more powerful orange, used sparingly.
ADOBE PHOTOSHOP, ILLUSTRATOR
The existing site was simple to the point of lacking information, the multiple fonts dated and the styling archaic. The new design employs striking vehicle imagery and a rich, powerful colour palette, with one sans serif font - to effectively display much more information. Custom corners added to buttons and images, giving the brand a signature style.